![]() How long they spent viewing the attachment. There's a big difference between a top-of-the-funnel lead who clicks an attachment and scans for a minute, and a sales-ready lead who thoroughly reads your content.Īnd these details can define whether you're contacting the lead at the precise right time, or calling them too early in the sales cycle.Īccording to MarketingSherpa, only 27% of leads in your funnel are actually sales-ready.Īnd you know calling the other 73% before they're ready can potentially ruin your chances of converting them down the road.BONUS: Interested in tracking sales document engagement? Then check out this list of metrics you should be monitoring to close more deals.What page(s) of the attachment did they spend time viewing? Which did they skip over completely? What specifically was interesting to them.Sure, you know they clicked an attachment. ![]() I'm sorry to say, but when it comes to taking action as a sales rep, email attachment tracking gives you very little. You know they opened an attachment, but what does that really tell you? There's No Insight into What Actually Interests LeadsĮven if the email attachment tracking works.so what? That's because, for those leads, the software flags redirected attachments as phishing attempts.Īs a result, your leads won't even try to open the content you're sharing, even if it's valuable to them. You now know exactly how email attachment tracking works: by redirecting links to your content.īut you see, that poses a huge problem if you're dealing with companies that have firewalls or email security in place. Firewalls and Security Services Block Tracking Redirects In my opinion, not really. There are 4 big reasons why email attachment tracking falls short: #1. So with that in mind… Does email attachment tracking tell you everything you need to know to take immediate action? Sure, but we know now that leads contacted within 5 minutes of engaging with your content are 100x more likely to convert. So when the potential client opens the attachment, the link notifies your vendor's servers and updates your analytics dashboard to reflect an opened attachment. To your audience, the attachment looks like anything else they might have received in a given day.īut that case study has a unique link back to the servers of the software vendor. Let's say you send a case study to a lead at the "Consideration" stage of the buyer's journey. If that sounds confusing, here's an example that will illustrate it in practice: It's a similar process to tracking email opens (something I demonstrated was less effective in a previous post), except instead of a unique image pixel, it's the link that signals activity to the vendor. Vendors offering email attachment tracking create specialized links to your material that route your leads first through the vendor's servers and then to your actual content. ![]() Tracking email attachments is one way to provide you with at least some insight into your proposal's performance.īut does email attachment tracking reveal everything you need to know about your leads and how they interact with the content I share? To answer that question, let's first look at how email attachment tracking actually works. Or what was their reaction to your ideas? ![]() Frustrating, isn't it? You send a sales proposal to a lead… and then, begin to worry whether they've even seen it.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |